Specialty Food Products

Okay. You’re ready to take your new food product to market. Or, you want to energize an existing brand with programs that capture the imagination of consumers.  Perhaps you’re ready to test an untried idea on a particular audience.

Our more than 30 years in the consumer product public relations and marketing world helps us streamline the creative process. We favor ideas that work hard and get results.

Haystack Mountain Goat Dairy

When this artisanal goat cheese company decided to go national, we aimed, focused and got the word out about the company and its delectable, award-winning cheeses. We got distributors, retailers and specialty food product influencers talking. And ordering.

Here’s What Happened:

  • Established a national, first-class distributor network that is still growing today
  • Built a 30-state distribution network for Haystack Mountain cheeses in best-of-class retail outlets
  • Designed and strategized a website that works for all markets
  • Coverage, coverage, coverage: Sunset Magazine, Oprah’s O Magazine, Better Homes and Gardens, Food & Wine Magazine, Saveur, regional dailies, broadcast outlets, new media
  • Bigger coverage: Secured feature stories about Haystack Mountain’s farm and cheeses in leading local and national food blogs
  • Boosted brand, sales and image by seeing that Haystack Mountain’s cheeses are used by celebrity chefs nationwide

Services provided:

Big Thinking, Brand Building, Community Relations, Media Relations, Advertising/Sales & Marketing Materials, Website Development, Customer Relations, Direct Marketing & Social Networking

Current Work in Food and Agriculture:

Past Work in Food and Agriculture

  • Nature’s Premium Pork
  • Meyer Natural Angus
  • Mesquite Organic Grass-fed Beef
  • Creekstone Farms Premium Beef
  • High Desert Foods
  • Coleman Natural Beef and Lamb
  • Aspen Food & Wine Classic
  • M&M/Mars
  • R.T. French
  • Storck U.S.
  • McCain Foods
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