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	<title>Wells Communications&#187; Specialty Food Marketing</title>
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		<title>Food professionals gather in Denver next week</title>
		<link>http://www.wellscommunications.net/2009/04/04/food-professionals-gather-in-denver-next-week/</link>
		<comments>http://www.wellscommunications.net/2009/04/04/food-professionals-gather-in-denver-next-week/#comments</comments>
		<pubDate>Sat, 04 Apr 2009 20:57:22 +0000</pubDate>
		<dc:creator>Michele Wells</dc:creator>
				<category><![CDATA[Specialty Food Marketing]]></category>

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		<description><![CDATA[From April 1-4, 800 food professionals will meet in Denver for the International Association of Culinary Professionals annual conference. This is the first time the conference has been held in Denver, and the local food community has been working hard to make it a success. In keeping with this year&#8217;s theme, &#8220;Pioneering a Sustainable World,&#8221; [...]]]></description>
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		<title>Denver welcomes national food professionals</title>
		<link>http://www.wellscommunications.net/2009/03/28/131/</link>
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		<pubDate>Sat, 28 Mar 2009 13:29:12 +0000</pubDate>
		<dc:creator>Michele Wells</dc:creator>
				<category><![CDATA[Specialty Food Marketing]]></category>

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		<description><![CDATA[From April 1-4, 800 food professionals will meet in Denver for the International Association of Culinary Professionals annual conference. This is the first time the conference has been held in Denver, and the local food community has been working hard to make it a success. In keeping with this year&#8217;s theme, &#8220;Pioneering a Sustainable World,&#8221; [...]]]></description>
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		<title>The problem with discounts and freebies</title>
		<link>http://www.wellscommunications.net/2009/03/12/discounts-and-freebies-hurt-brand-image-dont-cultivate-loyal-customers/</link>
		<comments>http://www.wellscommunications.net/2009/03/12/discounts-and-freebies-hurt-brand-image-dont-cultivate-loyal-customers/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 20:46:12 +0000</pubDate>
		<dc:creator>Michele Wells</dc:creator>
				<category><![CDATA[Specialty Food Marketing]]></category>

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		<description><![CDATA[A recent Yankelovich study proved what we&#8217;ve been saying for years: cents-off discounts and product giveaways don&#8217;t build brand loyalty. What is interesting about the Yankelovich study is that these kinds of promotions actually &#8220;damage&#8221; brands in the long run.
This makes sense when you think about it. Consumers assume that your brand has already passed the [...]]]></description>
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